Experience the benefits of PurePulse at Fruit Logistica 2013

    [press release] At the Fruit Logistica trade fair in Berlin, CoolWave Processing from Wageningen, The Netherlands, will be presenting its PurePulse technology. This mild preservation technology extends the shelf life of fresh juices and other pumpable products without the loss of vitamins, aroma, colour or flavour. Interested visitors can receive a discount on the use of a pilot installation in order to discover the advantages of PurePulse for themselves.

    PurePulse makes it possible to preserve fresh juice profitably while optimally retaining all its goodness. The technology extends the shelf life to at least 21 days. Hence, PurePulse offers customers the opportunity to capitalise on growing consumer demand for fresh juice. At the same time, the longer shelf life increases supply chain flexibility and reduces food waste in supermarkets.

    Experiencing the benefits first-hand

    In order to allow manufacturers and retailers to experience the quality first-hand on its stand at Fruit Logistica, CoolWave Processing will be serving fresh fruit juices preserved using PurePulse technology. In addition, interested parties can receive a 50% discount on the regular testing costs for using a pilot PurePulse installation. This will enable manufacturers to discover the advantages of PurePulse for themselves without having to first invest in the technology.

    Food-grade equipment

    The pilot installation is suitable for use with all pumpable products with a particle size of less than 2 mm. Since the entire installation is of a food-grade design, the finished products can be used for both shelf life studies and taste tests.

    Fruit Logistica will take place from 6 to 8 February. CoolWave Processing will be located in Hall 3.2/Stand B-13A.